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Essay Topics For Cognizant Placement
Tuesday, August 25, 2020
Create and Evaluate a Code of Conduct
A corporate Code of Conduct, now and again likewise refered to as Code of Ethics, causes an organization to show to every single included gathering, inside and outer, the principles that administer its lead, in this way passing on its promise to capable practice any place it works. As you most likely are aware, there have been numerous ongoing legitimate and paralegal activities to advance or require great lead by partnerships. Since there are presently such huge numbers of these rules, it isn't easy to get a review, so you're ready to rapidly survey if your association's Code of Conduct is ââ¬Ëworldclass'. A helpful article in the HBR of Dec 2005 by Professors Lynn Paine, Rohit Deshpande, Joshua D. Margolis, and Kim Eric Bettcher may help: it gives a valuable diagram of all (? ) things that ought to be considered in any Corporate Code of Conduct. The creators recommend 8 administering moral standards which accepted together they call: The Global Business Standards Codex (GBS Codex). These 8 standards to make or assess a Code of Conduct and their most significant perspectives are: The Fiduciary Principle (Diligence, Loyalty). The Property Principle (Protection, Theft). The Reliability Principle (Contracts Premises, Commitments). The Transparency Principle (Thruthfulness, Deception, Disclosure, Candor, Objectivity). The Dignity Principle (Respect for the Individual, Health and Safety, Privacy and Confidentiality, Use of Force, Associatiation and Expression, Learning and Development, Employment Security). The Fairness Principle (Fair Dealing, Fair Treatment, Fair Competition, Fair Process). The Citizenship Principle (Law and Regulation, Public Goods, Cooperation with Authorities, Political Noninvolvement, Civic Contribution, . The Responsiveness Principle (Addressing Concerns, Public Involvement).
Saturday, August 22, 2020
Three Levels of Products Theory
W2 BA541 Disk Identifying Customers - Essay Example Accordingly, the association could be deciphered as more market-driven, as opposed to client situated (Peppers and Rogers, 2010). Interestingly, Johnson and Johnsonââ¬â¢s philosophy is basically expressed as ââ¬Å"the values that direct our dynamic are explained in Our Credo. Set forth plainly, Our Credo provokes us to put the requirements and prosperity of the individuals we serve firstâ⬠(Johnson and Johnson, 2014). Clearly, this association is client driven. The impact is in this manner showed as far as oneââ¬â¢s trust and pledge to belittle the results of Johnson and Johnsonââ¬â¢s increasingly through being guaranteed that they put me first in their responsibility of administration. Thusly, despite the fact that these associations are viewed as huge in scale and their volume of clients (as per items and geographic area), both Unilever and Johnson and Johnson could deal with their information as per items and even, geographic area across various nations; yet, much statistical surveying could have been attempted by Johnson and Johnson to guarantee that the requirements, drives, and requests of the clients are thought about during item improvement, propelling, showcasing, and supporting proceeded with support, in a more drawn out time
Monday, July 27, 2020
Dewey, George
Dewey, George Dewey, George do?o ´e, dyo?o ´â" [key], 1837â"1917, American admiral, hero of the battle of Manila, b. Montpelier, Vt., grad. Annapolis, 1858. He saw active duty in the Civil War and rose in the navy in service and rank, becoming chief of the Bureau of Equipment in 1889, president of the Board of Inspection and Survey in 1895, and commodore in 1896. He was unpopular with many high-ranking naval commanders, and it seems to have been through the influence of Assistant Secretary of the Navy Theodore Roosevelt and the direct intervention of President McKinley that Dewey was appointed in 1897 to command the Asiatic squadron. When the Spanish-American War broke out, Dewey was ready. He sailed to Manila, entered the harbor after midnight on May 1, 1898, and engaged the Spanish fleet at dawn. By noon he had destroyed eight Spanish ships with only eight Americans wounded. Manila was at his mercy, but he waited for reinforcements; meanwhile he brought Emilio Aguinaldo, the Filipino rebel, back from exile to lead a revolution in the Philippines. In maintaining relations with neutral warships at Manila, Dewey had to exercise firmness with the officers of five German ships who would not accede to his blockade rules. When Gen. Wesley Merritt arrived with army forces, the commanders cooperated in capturing Manila. Promoted to admiral of the navy in 1899, he was feted on his return to the United States with almost hysterical enthusiasm and briefly received wide support as a potential presidential candidate. See his autobiography (1913, repr. 1971); L. H. Healy and L. Kutner, The Admiral (1944); N. Sargent, Admiral Dewey and the Manila Campaign (1947); R. S. West, Admirals of American Empire (1948, repr. 1971). The Columbia Electronic Encyclopedia, 6th ed. Copyright © 2012, Columbia University Press. All rights reserved. See more Encyclopedia articles on: U.S. History: Biographies
Friday, May 22, 2020
The American Dream and College Essay - 5160 Words
The American Dream and College My junior year of high school was filled with high emotions, stressful moments, and tension about where to apply to college and where I would be accepted and ultimately attend. At a ââ¬Å"Making the Most out of your Sixth Semesterâ⬠forum that year, the entire junior class experienced lectures from the schoolââ¬â¢s college resource counselors about how to prepare for this arduous battle of college admissions. The way Sue Biermert, who is the College Admissions Counselor at my high school, opened the forum was by asking a question to the parents that put everything into perspective: ââ¬Å"How many of you parents feel like you are successful?â⬠Every single hand shot up from the 500 parents in theâ⬠¦show more contentâ⬠¦Though, the majority of students who go through this inevitable admissions procedure typically do not meet the Wizard of Oz after traveling the yellow brick road in hopes of being granted their first choice for higher education. Sue Biermert explained to our junior class that night that life is about taking risks and facing problem after problem. It was obviously not getting any easier by applying to colleges. However, this is what we all had to do in order to feel like our parents in thirty years, because our culture has forced us to be part of the system of going to some sort of university. She admitted that many of us would feel rejected, literally and emotionally, in a year from our top choice. Though, one never knows until you take that leap of faith as she quoted a popular Michael Jordan poster in our Chicago-suburban high school that reads: ââ¬Å"I miss 100% of all the shots I donââ¬â¢t take.â⬠Biermert reiterated to us that we were there that night to be part of the process, therefore we must be willing to tackle the admissions problem head on and do the best we can. The admissions process is analyzed by determining what ââ¬Å"ideal studentsâ⬠are, as a more concrete answer may be deduced about how this admissions game works and how to solve this equation. A profitable university to try and examine is The George Washington University in Washington D.C., as this is the university that I am currently attending.Show MoreRelatedPursuing The American Dream Of Graduating College Essay1241 Words à |à 5 Pagesof us. Pursuing the American dream of graduating college can be the best feel ever but it can also cost a price. College tuition is increasing more and more every year due to the fact of the rising economy. With student want to be successful in life they will need an education to a degree, which will land you a decent job in life. The problem is when the cost of gaining that degree outweighs the financial advantage to the career. Many of people are not able to pay for college out of their pocketRead MoreCollege : An American Dre am Or A Financial Nightmare? Essay1238 Words à |à 5 PagesCollege: An American dream or a financial nightmare? The increases in tuition affecting today s generation of college students remains a subject worth discussing. If you are a college student or plan on pursuing higher education in the years to come, inflation rates directly influence your tuition. It s important to understand why tuition rates continue to exceed inflation. A majority of contributing factors are discussed in this paper. In 2008 the real estate market took a turn forRead MoreEssay about College as the Pathway to the American Dream2371 Words à |à 10 PagesAchieving the American Dream has been the ideal for people living in the United States for decades. People believed that the way to get there was through hard work, also known as the ââ¬Å"Protestant work ethicâ⬠. The American Dream can vary depending on the person. Some people think that owning a house with a white picket-fence is the American Dream while others think that it is becoming a celebrity with a lot of money. For the purpose of this paper, the American Dream will be defined as the idea thatRead MoreThe American Dreams : How Colleges Tuition Has Risen Up Too High?1399 Words à |à 6 PagesThanh Vu The American dreams: How Colleges tuition has risen up too high? After the Vietnam War, a mass exodus of Vietnamese fled their countries, resulting from the oppressive and vengeful Communist regime after fully controlled the nation in addition to a devastating reality in all field of life from economic crisis to social breakdown and external warfare (War with the Khmer Rouge; Sino-Vietnamese War and several naval battles). My granduncle, a former South Vietnamese Army officer, after spendingRead MoreThe Dream Of The American Dream1178 Words à |à 5 PagesThe American dream has been a beacon of hope and motivation for the millions of people who have immigrated and grown up in the United States; especially for those of the lower class. Through hard work and determination one could completely change their life for the better while provide better circumstances for future generations. The American dream is defined as, ââ¬Å"a happy way of living that is thought of by many Americans as something that can be achieved by anyone in the U.S. especially by workingRead MoreThe American Dream Is A Good Education1100 Words à |à 5 PagesThe American Dream is the belief that working hard will bring success, prosperity and happiness. More specifically this means, having a job that you love doing, a family to come home, and the finances to provide for them. The American Dream may vary from person to person, but Wealth and happiness is universal. The American dream is real, it is attainable in todayââ¬â¢s society with the proper preparation. The preparation needed to begin the process of achieving the American dream is through a good educationRead MoreThe American Dream1587 Words à |à 7 PagesThe American Dream is an idea that has existed for more than a century as an idea of what we can and should achieve, thanks to the freedoms supplied to us by our government. The first example of this idea appears in our very own Declaration of Independence, where founding father Thomas Jefferson wrote: ââ¬Å"We hold these truths to be self-e vident: that all men are created equal; that they are endowed by their Creator with certain unalienable rights; that among these are life, liberty and the pursuitRead MoreAmerican Dreams : The American Dream1187 Words à |à 5 PagesThe American dream is what makes people from all around the world to want to move to America. The American dream is what makes America wonderful. The American dream has been categorized as an equal opportunity to attain success through hard work. The end result of the American dream for the universal people is for that character and their loved ones to be living contentedly for the rest of their lives. However, this is not the same apparition that every individual has of the American dream. The AmericanRead MoreDream Act or Nightmare Act?1073 Words à |à 5 PagesThe Development, Relief, and Education for Alien Minors Act, or DREAM Act of 2011, proposes to allow children of undocumented immigrants that were brought to the United States before their fif teenth birthday who have lived in America for at least five years straight to apply for permanent residency once they graduate from high school or achieve a GED. Conditionally, these children must be admitted into a college and complete a two-year degree or serve two years in the military. They must also beRead MoreThe Turn 2 Foundation And The American Dream1684 Words à |à 7 PagesTurn 2 Foundation and the American Dream The American Dream is defined as the opportunity for every U.S. citizen to achieve success through hard-work, determination, and initiative. Derek Jeterââ¬â¢s Turn 2 Foundation was created to help children grow safely and successfully into adulthood and become the leaders of our next generation. The Turn 2 Foundation promotes the American Dream to kids and students because the foundation teaches kids to work hard to achieving their dreams while laying the groundwork
Friday, May 8, 2020
Significance of Objects in the Dolls House - 1789 Words
THE SYMBOLIC SIGNAFICANCE OF OBJECTS IN ââ¬Å"A DOLLââ¬â¢S HOUSEâ⬠Hushâ⬠¦Ã¢â¬ ¦ I can hear voicesâ⬠¦ Macaroons: nora ! Nora! Please donââ¬â¢t leave me and goâ⬠¦ why did she leave me half eaten? what is going to happen of me now!! Torvald detests me, he was always against Nora eating meâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦why did it have to be me? Dress: everybody adored and praised Nora when she wore meâ⬠¦ but alas! What was the use of all my beauty and finery when in the end she left me all alone. Why was I given so much importance if she was to choose her ordinary clothes over me at the end? Letter: exactly! Were we just ornaments to adorn the surroundings? Christmas tree: hmmâ⬠¦ now even im wondering if my purpose in the house was of mere decoration. Even in this festive season will Iâ⬠¦show more contentâ⬠¦Just as Nora evolves from the mini-Nora of act one to the super-Nora of act three, similarly the set of the play goes through a drastic evolution, from light to darkness, from paradise to prison until, by the end of the play, it has been ethically demolished. One could imagine the doll house set, when Nora slams the door, collapsing like a house of cards, to the collective gasp of relief from the audience. Looking at the set we see, that Ibsen makes use of a triad, a room . two doors in the rear wall, the door on the left leads to Torvaldââ¬â¢s study, and is opened and closed only when he chooses. It represents the sanctum sanctorum of male dominance and decision-making authority and security and his invisible presence behind that door is felt god like. Whenever he emerges from this door, it is always on his own terms , to direct and control events. The door to the right in the rear wall leads to the outside world. Only damaged people come through this door: Christine, Rank, Krogstad, all of whom have been variously hurt by the world outside. So this door represents the menacing reality of the outside world, its power to hurt but also, its power to force- to force one to grow up, to stop being a doll. There is another door, which leads to the nursery and bedroom. This is the world of sexual fantasy, of Nora performing childish roles of squirrel, lark and others to keep Torvald infatuated with her innocence. Here, one can clearly see that Ibsen draws aShow MoreRelatedA Doll s House By Henrik Ibsen1556 Words à |à 7 PagesA Dollââ¬â¢s House written by Henrik Ibsen is a play which invokes different feelings on the reader. The play was written in 1879, a time in which women had a submissive role to her husband. The idea of a woman speaking out or even contradicting her husband was unheard of, an d Ibsen did a magnificent job of not only portraying the message, but also empowering women to stand up for themselves. The plot of the story centers around a husband named Torvald, and his wife named Nora. As the story progressesRead MoreThe Doll s House By Katherine Mansfield1554 Words à |à 7 PagesThe Dollââ¬â¢s House written by Katherine Mansfield repeatedly uses the image of the dollhouse to symbolize the rich and the poor. Mansfield uses the dollââ¬â¢s house itself as a metaphor for the world of the rich upper class and creates a symbolic language surrounding it. The metaphor and imagery of the dollhouse is important for this short story because it shows how rich people view life and as well as the lower class and compares them to one another. It is also important because the dollhouse connectsRead MoreRealism in A Dolls House Essay examples1264 Words à |à 6 Pagesas the father of Modern Realism wrote his realistic plays in an accurate representation of real people in real trouble. His influence on dramatic writing was revolutionary. Henrik Ibsen was 52 when The Dolls House was published in 1879. Prior to the writing of the Dolls House, Ibsen spent many years working in the theatre which had the greatest effect on Ibsens craftsmanship. With the exception of Shakespeare and Moliere, no other playwright of modern times has had a comparable opportunityRead MoreNoras Child-like Nature in A Dolls House Essay1162 Words à |à 5 PagesFrom the title alone, Henrik Ibsenââ¬â¢s, A Dollââ¬â¢s House, carries an adolescent connotation, with dolls holding immediate association with young girls and youth. In this controversial playwright, Ibsen portrays his Danish protagonist as an ignorant juvenile. Set in Copenhagen, Denmark, during the 1880ââ¬â¢s, Noraââ¬â¢s childlike character suggests what the lifestyle of many women during that time may have been. Ibsen reveals Noraââ¬â¢s innate, childlike nature incorporating strategic set placement and directionRead MoreA Doll s House By Henrik Ibsen1634 Words à |à 7 Pages A Dollââ¬â¢s House by Henrik Ibsen Henrik Ibsen illustrates how self sacrifice of characters, cultivates betrayal in relationships. Characters in the novel recognize conflict, and that causes them to go against their morals. Betrayal in relationships occurs to justify their acknowledgement of conflict. Nora chooses to neglects her own safety because she does not trust her relationship with Torvald. She desires to sustain her position as a woman. Women cause a disturbance in the family dynamic, asRead MoreThe hero we all wish we could be1600 Words à |à 7 Pagesthe late eighteen hundreds the roles of genders were specific. Men were to work and provide for his family. While woman were to stay home and care for their household, children, and ultimately to satisfy their husbands desires. In the play A Doll House by Henrik Ibsen we see the character of Nora Helmer escape from this ageââ¬â¢s common gender role by leaving her husband and children behind in search for her own happiness. While many could criticize Noraà ¢â¬â¢s abandonment of her children and husband a cowardlyRead MoreA Doll s House : Dolls2775 Words à |à 12 Pages A Dollââ¬â¢s House: Dolls in Real Life Introduction Today, the accepted roles of both women and men judged by societyââ¬â¢s expectations is an extremely controversial topic. Feminism is a battle that many women are fighting, because even though todayââ¬â¢s women can be and accomplish almost anything, men often play the more superior role in many relationships. The role of women has been viewed differently throughout different points in history and in different areas. However, many people don t realize thatRead MoreA Doll s House : Dolls2775 Words à |à 12 Pages A Dollââ¬â¢s House: Dolls in Real Life Introduction Today, the accepted roles of both women and men judged by societyââ¬â¢s expectations is an extremely controversial topic. Feminism is a battle that many women are fighting, because even though todayââ¬â¢s women can be and accomplish almost anything, men often play the more superior role in many relationships. The role of women has been viewed differently throughout different points in history and in different areas. However, many people don t realizeRead MoreA Doll s House By Henrik Ibsen2768 Words à |à 12 Pages in all areas. Even though many may argue that men have an abuse of power in modern times, women have far more rights in government and societyââ¬â¢s standings than they once had . A Dollââ¬â¢s House by Henrik Ibsen sheds light on the typical role of women in 1870ââ¬â¢s Norway, showing how women were treated then: almost as objects with no real important place in society. This gives modern readers a clear view of how many more opportunities that women have nowadays. This essay will combat the derogatory viewRead MoreA Doll s House By Henrik Ibsen2070 Words à |à 9 Pages in all areas. Even though many may argue that men have an abuse of power in modern times, women have far more rights in government and societyââ¬â¢s standings than they once had . A Dollââ¬â¢s House by Henrik Ibsen sheds light on the typical role of women in 1870ââ¬â¢s Norway, showing how women were treated then: almost as objects with no real important place in society. This gives modern readers a clear view of how many more opportunities that women have nowadays. This essay will combat the derogatory view
Wednesday, May 6, 2020
P Japan Skii Case Free Essays
PG Japan: SK-II Globalization Case SK-II is a high-end skin care product, which has proven to be a success in the highly selective and competitive Japanese cosmetics market. It fits in the Japanese environment nicely. For starters, the wealthy Japanese society gives PG a large market to target. We will write a custom essay sample on P Japan Skii Case or any similar topic only for you Order Now Also, the uniquely sophisticated habits of Japanese women means they are more likely to accept the more complicated procedure required by SK-II. SK II involves six to eight steps, which is more than the number of steps of any other skin care products used in the rest of the world (1, p. ). Overall strategy of the of the organization Given this productââ¬â¢s success in Japan for 1999 ($150 million in sales), PG is considering expanding its SK-II into a global brand. When doing this, management has to consider how the Japanese market compares to the other markets being proposed (China and Europe) as part of their international expansion. They should also do a thorough analysis of each of the markets being considered for this product, and an analysis of their competitorsââ¬â¢ firm wide international strategy. Because the Japanese market is very different from these other markets, the same level of success cannot be guaranteed. This includes the distribution channel and the supporting industries, e. g. , TV advertising is relatively cheaper in Japan than in Europe. Models and Theories PGââ¬â¢s International Business-Level Strategy. Porterââ¬â¢s model suggests that international business-level strategies are usually grounded in one or more of these home-country factors (1, p. 274). Based on Porters model, the firmââ¬â¢s strategy, structure, rivalry and demand conditions seem to be significant for PGââ¬â¢s international business-level strategy. Firm strategy, structure, and rivalry:à SK-II is the result of the combined ingenuity of PGââ¬â¢s most talented technologists from its worldwide labs, as well as the specific expertise from a Japanese group. This combination worked well because it reflected the best of PGââ¬â¢s consolidated R;D while catering specifically to the needs of the Japanese market (2, p. 8). Being a global company headquartered in the U. S. makes it easier for P;G to bring its global talent to its home-country so that it can improve its R;D capabilities and thus have a competitive advantage. Having a pre-existing global structure may also make it easier to adapt this product to the needs of those other countries where P;G does business. When considering expanding the SK-II market, this competitive advantage should be considered. Demand conditions. The initial product opportunity for SK-II came about from U. S / global demand for an improved facial cleansing product (2, p. 8). That spawned the creation of SK-II as well as other products developed to meet these needs. Because SK-II was developed in response to the demand conditions in Japan, it became a highly regarded cosmetics product and survived the ferocious competition in the Japanese market; thus proving to be a competitive advantage. Furthermore, having a certain amount of understanding of the emerging Asian economic powers, P;G realized that fashionable people in countries like Korea, Taiwan, Hong Kong, etc. closely follow the fashion trends in Japan. Therefore, by entering the Japanese market and securing a substantial level of market share, P;G could have also created further competitive advantage for entering those emerging Asian markets. This strategy may even prove true in the case of entering the Chinese market. However, one may argue that China is a poorer country, but the populations in Hong Kong, Taiwan and Singapore are basically ethnically Chinese. Therefore, their habits should be much closer than that between Japanese and Chinese. Hence, with the successful entry into the Hong Kong market, Taiwan markets can be used as a direct test of the level to which Chinese women will accept the demanding procedures of SK II (2, p. 6). P;Gââ¬â¢s International Corporate-Level Strategy International Corporate-level strategy can be classified into three different types: multidomestic, global, or transnational (1, p. 277). November, 1999 was an interesting point of time for P;G because the firmââ¬â¢s corporate level strategy appears to be shifting from a multidomestic strategy to a transnational, or perhaps global, strategy. This is being done through the O2005 initiative, and explains some of the struggles P;G may face trying to expand the SK-II product globally. As discussed in the case analysis, P;G was ââ¬Å"in the midst of a bold but disruptive Organization 2005 restructuring program. As GBUââ¬â¢s took over profit responsibility historically held by PGââ¬â¢s country-based organizations, management was still trying to negotiate their new working relationships. â⬠(2, p. 1) This quote explains P;Gââ¬â¢s international corporate level strategy, both where it was, and where itââ¬â¢s trying to go. A tell tale sign of a multidomestic corporate level strategy was for P;G to have profit responsibility held by their country-based organizations. A multidomestic strategy has strategic and operating decisions decentralized to each country to allow products to be tailored to each local market (1, p. 277). The opposite is true for a global corporate strategy. Under an international global corporate strategy, products are standardized across all markets and economies of scale are emphasized (1, p. 280). This was the direction P;G was headed in when GBUââ¬â¢s took over profit responsibility. In fact, this structure is very similar to a ââ¬Ëworldwide product divisional structureââ¬â¢ which supports the use of a global strategy (1, p. 280). However, during the SK-II development through the expansion proposal, P;Gââ¬â¢s international corporate strategy appears to be a transnational strategy, which combines aspects of the two aforementioned strategies. This is done in order to emphasize both local responsiveness and global integration and coordination. This is true with the SK II project. When the SK-II product was first created it was done so on a global level to meet a global demand. The product was then localized for the Japanese market. For instance, separate marketing teams were used in the U. S. and in Japan to develop this product for each market (2, p. 8). By first creating one product to meet global demand rather than regional demand, P;G was able to achieve economies of scale and efficiencies by having one R;D team working on a product that would meet many regions needs. However, P;G then allowed each region some flexibility in how they marketed, priced, and distributed this product. This was a big reason for SK-IIââ¬â¢s success in Japan. It is apparent that P;G has adopted a transnational strategy. In line with the characteristics of that strategy, P;G is considering expanding a product proven to be successful in a demanding (Japanese) market in to other markets. By doing so, P;G will need to rely on aspects of a global strategy that uses a standardized product for the global market such that the competitive advantages in the home-country (Japan) can be leveraged out globally, thus achieving economies of scale. P;G will also need to rely on aspects of a multidomestic strategy that pays great attention to various unique features of different markets. For the Greater China market and the European market, P;G will need to make an effort to fit into the local environment in order to achieve success in a different culture from Japan. In order for this transnational strategy to work for the SK-II expansion, the P;G corporate structure must have good communication and flexibility. Without that, a transnational strategy will not be as effective, and the SK-II expansion may not succeed. Industry environmental analysis: Porterââ¬â¢s ââ¬ËThe Five Forces of Competitionââ¬â¢ Model Paolo de Cesare knew there were significant risks in his proposal to expand SK-II into China and Europe. This skin care line from P;G has been a huge success in Japan, a country where customers, distribution channels and competitors were different from those in most other countries. The Model of ââ¬ËThe Five Forces of Competitionââ¬â¢ helps describe the current situation of SK-II in Japan as well as analyze the Industry Environment in P;Gââ¬â¢s target market for its skin care line. This information can be used by P;G when deciding whether or not to launch SK-II in China and the United Kingdom. Japan:à In this special market, where the worldââ¬â¢s leading per capita consumers and highly sophisticated users of beauty products are, the threat of a new entrance seems to be very low. There exist entry barriers that make it difficult for new firms to enter this particular market. Among these barriers is the difficult access to the complex Japanese distribution system and the product differentiation of the very competitive companies that already share the market (3, p. 1). Companies as Shiseido, Lion, Kao, and Kanebo compete for market share, suggesting that with few big players in a slow growing market there is strong rivalry (4, p. 1). Furthermore, the low switching costs of the skin care products makes easy for competitors to attract buyers from the rivals, thus enhancing the competition. The threat of substitute products for SK-II in Japan is high because of the high innovative capacity of P;Gââ¬â¢s competitors, Kao and Lion (5, p. 1). These Japanese companies spend huge amounts in research and development to be on top of the technological challenge. The bargaining power of the buyers is not the main factor to set the price, but competence for market share among competitors is. This lets customers have many options to choose from. Additionally, the bargaining power of suppliers doesnââ¬â¢t seem significant for this industry as well. China:à Just the opposite of the Japanese market, the Chinese market has a high threat of new entrances. The Chinese prestige-beauty segment is growing fast, at 30% to 40% a year and is very attractive for new firms to enter. Almost all-major competitors are already there: Lancome, Shiseido, and Kao are examples of companies selling products in China (6, p. ). The intensity of rivalry among the competitors is still low, because this growing market reduces the pressure for firms to take customers from competitors. However, the threat of substitute products is high, because the big players in the Chinese market are mostly global firms, with high innovative capacity. The bargaining power of supplier s and buyers is low. Europe:à Well-respected companies including Estee Lauder, Lancome, Clinique, Chanel and Dior crowd the field of high profile skin care products, resulting in high competence among existing competitors and a low threat of new entrances. The brandsââ¬â¢ prestige and the loyalty of their sophisticated and beauty-conscious customers are high entry barriers. As in Japan and China, the threat of substitutes is high because of the brandââ¬â¢s globalization, and the fact that those companies can easily legally imitate their competitorââ¬â¢s new products. The bargaining power of the buyers is high because of the multiple options they have to choose from. As in the previously described markets, the bargaining power of suppliers is not significant. Five forces vs. market table | Japan| China| United Kingdom| Threat of new entrants| Low| High| Low| Bargaining Power of suppliers| Low| Low| Low| Bargaining Power of buyers| High| Low| High| Threat of substitute products| High| High| High| Intensity of rivalry among competitors| High| Low| High| The I/O and Resource Based Models of Above-Average Returns Regardless of what geographic market Proctor ; Gamble plan to enter with SK-II, they need to carefully observe and learn from those companies already in that market. They have to find out what it is that successful firms are doing to gain and maintain market share. The I/O model of above-average returns dictates that firms in the same industry generally possess the same resources and pursue similar strategies in order to achieve high returns (1, p. 14). On the other hand, P;G has to utilize its own resources and capabilities which are not similar to competitors in the high-end cosmetics industry. This theory is based on the resource model of above-average returns. The resource model maintains that firms in an industry generally do not have similar resources and capabilities, and that a firmââ¬â¢s unique resources provide a competitive advantage (1, p. 6). The best strategy for P;G to pursue in taking SK-II to the global marketplace is to congruously use these two models. In Japan, where P;G had a large market share in this industry, they utilized their extensive technological resources and extensive research and development. While these resources were spread over the cosmetics industry (each firm has extensive research and development and te chnological resources), P;G had the advantage of being a large corporation with deeper pockets than many competitors. With the decision of taking SK-II into the global marketplace looming, these two models serve as effective tools in determining which geographical markets SK-II can flourish. In some cases, as with the U. K. market, the application of these two models can reveal that it might be a better decision to enter a particular market. In the U. K. , many firms are fiercely competing for share in a saturated market. The firmsââ¬â¢ resources and capabilities are spread thinly across the market. This makes it difficult to establish and maintain a competitive advantage. Contrary to the U. K. arketplace, the Chinese cosmetics market is still growing. P;G has the opportunity to leverage its own competitive advantages to enter this market with full force. While SK-II has little visibility outside of Japan (2, p. 6), P;G could use their Japanese market experience to develop an effective strategy for entering other markets such as China, Europe, and eventually the United States. They had establishe d market share in Japan, but the other geographical markets consist of different environments and different competitors who possess different resources and capabilities. As of 2004, P;Gââ¬â¢s most recent challenge is entering the very competitive U. S. cosmetics market with SK-II. It is planned for release in America for February 2004, sold exclusively at Saks Fifth Avenue. Comparison to other organizations Lââ¬â¢oreal Comparison. Lââ¬â¢oreal has been one of PGââ¬â¢s major global competitors in the cosmetics industry. Lââ¬â¢orealââ¬â¢s transnational strategy has led them to beà the number one inà (#1 what? ) the world. In 1994 PG was number two but they have since dropped to number four. Part of the reason for this has been Lââ¬â¢orealââ¬â¢s ability to capitalize in the international markets. Lââ¬â¢oreal has steadily become the leader in cosmetics by their ability to adapt their products to the global market and achieve a high level of efficiency. Lââ¬â¢orealââ¬â¢s transnational strategy has allowed it to build a strong global structure while still leaving room for different adjustments that might be needed at a local level. For example, Lââ¬â¢orealââ¬â¢s ââ¬ËFree Holdââ¬â¢ line (a mousse) was originally priced on the high end of the market, targeted for a higher class of consumer. Once it was realized that the market for their mousse products could be aimed at a younger or less affluent target, Lââ¬â¢oreal released a studio line that was less expensive than the Free Hold line (7, p. 1). This example shows that Lââ¬â¢oreal is willing to use different price levels in different regions or demographics. Lââ¬â¢oreal has also adjusted its management structure by specific job function. For example, both U. S. and Europe have a VP of operations. This type of management allows for the businesses to implement necessary changes at the local level that might not be needed throughout the entire corporation. These factors allow for the continued success that Lââ¬â¢oreal has when using a transnational business strategy on an international level. Proctor and Gamble is trying to go in a different direction than Lââ¬â¢oreal when trying to expand their international business. PG mostly uses a global strategy where seven global business units that would take control and implement changes into the local businesses (2, p. 5). This approach uses the SBUââ¬â¢s to makes changes at the local level while still maintaining the best interest of the corporation. With SK-II, PG seems to be completing their transition from a transnational strategy to this global strategy. In a global strategy a company offers standardized products with strategies dictated from the main headquarters. This type of strategy produces less risk for PG, but it also lowers the chance for potential growth by letting local markets dictate their own strategy. With a global strategy, a business does not take into consideration the local demand by adapting their products to the needs of the people in that area. The global strategy essentially says that whatever the main company decides is best for the company no matter where it is located. (this is already mentioned above, and may be repetitiveâ⬠¦also, no reference is made to the text where this was taken from) PG has a different corporate structure than that of Lââ¬â¢oreal based on their different business strategies. PG has fewer managers that are in charge of the phases of business. For instance, PG does not have multiple people holding the same positions in different countries where they do business. This structure does not allow for as much adaptation to the regional needs of the consumers. Estee Lauder. The Estee Lauder Company prides itself on being one of the worldââ¬â¢s leading manufacturers and marketers of quality skin care, makeup, fragrance and hair care products (9, p. 1). Under the Estee Lauder name there are many brands and line divisions including the self-titled Estee Lauder division. Similar to SK-II, Estee Lauder has a large international presenceà (SKII is still only in Japan.. at least at the time of the caseâ⬠¦should this be changed to say P;G? and sells principally through limited distribution channels to compliment the images associated with its brands (10, p. 1). By using a combination of global and multidomestic strategy, Estee Lauderââ¬â¢s strategy is much like the previously mentioned ââ¬Å"transnational strategyâ⬠(1, p. 282). There are several top level executives that have a large responsibility to global operations. For example, Patr ick Bousquet-Chavanne is a Group President and is responsible for marketing, sales and financial direction of all brands within The Estee Lauder Companies in Europe, the Middle East, Africa, Latin America, and the Asia/Pacific region. However, he has also established consolidated regional Product Development Centers in Paris and Tokyo (10, p. 1). The Estee Lauder Companies believe in a strong central philosophy typically found in organizations that use a global strategy but also show the willingness for ideas to come from all areas of the business. Their multiple research and development sites in New York, Belgium, Japan, Ontario, and Minnesota prove thisà (this just proves that headquarters has opened multiple centers for R;Dâ⬠¦it doesnââ¬â¢t really prove that ââ¬Ëdecisionsââ¬â¢ are made in regional areas of their business). In order to keep their product responsiveness quick, Estee Lauderââ¬â¢s company website speaks of manufacturing sites in the U. S. , Belgium, Switzerland, the UK, and Canada. Estee Lauder has found a successful mix of upper-end cosmetic products withà Estee Lauderà andà Clinique. While both products are priced with high-end cosmetics, they are differentiated enough to each bring in significant market share. From these results, The Estee Lauder Companies do well at mixing both a multidomestic and global strategy into a successful transnational strategy. Current State of P;G Currently the CEO of P;G is A. G. Lafley, a 1969 graduate of Hamilton College (not Harvard), who was previously in charge of the Beauty Care GBU. Under Lafleyââ¬â¢s leadership, P;G has drastically changed its corporate structure and focus. Within the last year or two, P;G has outsourced all of its back-office operations, including $3 billion worth of IT business outsourced to IBM (13, p. 1). This recent outsourcing trend also includes many of the Global Business Services (GBS) that were a major part of the corporate structure in 1999. Now GBSââ¬â¢s like Finance and HR have been outsourced so that P;G can focus on concentrating on its core products and competencies (14, p. 1). According to its most recent annual report, P;Gââ¬â¢s core competencies are ââ¬Ëbranding, innovation, and scaleââ¬â¢, and this focus can be seen in the business decisions made by Lafley (11, p. 6). P;Gââ¬â¢s corporate structure has gone through a restructuring that consists of more than just the reduction of unnecessary GBSââ¬â¢s. The international corporate strategy of P;G has clearly become transnational. There are currently 5 GBUââ¬â¢s which work to provide speed to market, as well as centralized product control for P;G. The GBUââ¬â¢s work closely with seven Market Development Organizations (MDOââ¬â¢s) who work with the local customers and country business teams to develop the right product mix for over 160 countries that P;G does business. (11, pp. 5 ââ¬â 7) The coordination between these two groups shows P;Gââ¬â¢s focus on using a transnational strategy to become a profitable global business in the 21stà century. Recommendations China:à We recommend P;G enter the Chinese market. As was previously discussed, the tremendous growth potential of this market is well worth the high import tariffs and government delays in the import process. If anything, these delays only further stress the importance of starting the process of entering China now, rather than later. There is also a risk of profit loss due to counterfeiting in China. However, because competition has already begun to enter the market, it is extremely important for P;G to also enter to take advantage of the increased growth rate while it exists. Europe:à We recommend P;G do NOT enter the European market. This market appears to already saturated, and growth in the region does not appear to be very strong. We are also concerned with the modest forecasted gains in relation to the expected losses incurred entering this market. P;G does not have expertise dealing with the perfumeries in Germany and France, and so we recommend that they look to acquire/partner with another company who has proven success in this region, should they decide to expand into these markets. Perhaps the recent acquisition of Wella could provide this kind of expertise. With the mixed results from the testing done in the UK, we recommend P;G do some more subjective research in this area before deciding to expand the SK-II line here. Japan:à We recommend P;G expand the SK-II product line in Japan. This is the home country for the SK-II line, and has already established a market for the product. While the slowing market growth and increased competition will result in companies having to fight for market share, SK-IIââ¬â¢s proven success here should help this product line as it expands. A more plentiful SK-II product line may also help solidify its brand name as it expands to other countries. How to cite P Japan Skii Case, Essay examples
Tuesday, April 28, 2020
The Extradition Of Nazi War Criminals Essays -
The Extradition of Nazi War Criminals The following paper was used as a term paper for a sophomore level Political Science class centering on international relations. The class was taken at a popular university in the state of Massachusetts. The paper deals with the legal issues surrounding the act of extradition of Nazi war criminals. Two international law cases are dealt with in the paper. The paper got an "A" from a fairly difficult grading professor, and once the paper is double spaced it should work out to be about 14 or 15 pages. Have fun, and good luck. The term "laws of war" refers to the rules governing the actual conduct of armed conflict. This idea that there actually exists rules that govern war is a difficult concept to understand. The simple act of war in and of itself seems to be in violation of an almost universal law prohibiting one human being from killing another. But during times of war murder of the enemy is allowed, which leads one to the question, "if murder is permissible then what possible "laws of war" could there be?" The answer to this question can be found in the Charter established at the International Military Tribunals at Nuremberg and Tokyo: Crimes against Humanity: namely, murder, extermination, enslavement, deportation, and other inhumane acts committed against any civilian population, before or during the war, or persecutions on political, racial or religious grounds in execution of or in connection with any crime within the jurisdiction of the Tribunal, whether or not in violation of the domestic law of the country where perpetrated. Leaders, organizers, instigators, and accomplices participating in the formulation or execution of a common plan or conspiracy to commit any of the foregoing crimes are responsible for all acts performed by any persons in execution of such plan.1 The above excerpt comes form the Charter of the Tribunal Article 6 section C, which makes it quite clear that in general the "laws of war" are there to protect innocent civilians before and during war. It seems to be a fair idea to have such rules governing armed conflict in order to protect the civilians in the general location of such a conflict. But, when the conflict is over, and if war crimes have been committed, how then are criminals of war brought to justice? The International Military Tribunals held after World War II in Nuremberg on 20 November 1945 and in Tokyo on 3 May 1946 are excellent examples of how such crimes of war are dealt with. (Roberts and Guelff 153-54) But, rather than elaborate on exact details of the Tribunals of Nuremberg and Tokyo a more important matter must be dealt with. What happens when alleged criminals of war are unable to be apprehended and justly tried? Are they forgotten about, or are they sought after such as other criminals are in order to serve justice? What happens if these alleged violators are found residing somewhere other than where their pursuers want to bring them to justice? How does one go about legally obtaining the custody of one such suspect? Some of the answers to these questions can be found in an analysis of how Israel went about obtaining the custody of individuals that it thought to be guilty of Nazi War Crimes. Not only will one find some of the answers to the previously stated questions, but also one will gain an understanding of one facet of international law and how it works. Two cases in specific will be dealt with here. First, the extradition of Adolf Eichmann from Argentina, and second, the extradition of John Demjanjuk from the United States of America. These cases demonstrate two very different ways that Israel went about obtaining the custody of these alleged criminals. The cases also expose the intricacy of International Law in matters of extradition. But, before we begin to examine each of these cases we must first establish Israel's right to judicial processing of alleged Nazi war criminals. To understand the complications involved in Israel placing suspected Nazi war criminals on trial, lets review the history of Israel's situation. During World War II the Nazis were persecuting Jews in their concentration camps. At this time the state of Israel did not exist. The ending of the war meant the ending of the persecution, and when the other countries discovered what the Nazis had done Military Tribunals quickly followed. Some of the accused war criminals were tried and sentenced, but others managed to escape judgement and thus became fugitives running from international
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